SKILLSET

I’m a very broadly and deeply skilled designer, more x-shaped than t-shaped. The following skills are just my core competencies, Not my soft skills, but I’m happy to chat about my full range.

USER INTERFACE DESIGN

I champion the highest design standards possible given a projects constraints.

I believe in creating great design for brands & products that don’t believe they can or should have great design — this is how I bring a little value to the design world. Sure, I could make already good-looking designs better, but where’s the fun in that?!

I use a mix of Figma, Sketch and Adobe software and have a very high proficiency in all.

USER EXPERIENCE

I first developed my interest in UX around 2014 when working as Digital Design Lead for VCCP London. I became fascinated by the process and learnt as much as I could from colleagues to become a better, more considerate UI designer.

By 2018, after already having a base-level understanding and experience on numerous projects, I decided to ‘concrete’ my knowledge and studied UX fulltime.

Since, I have worked as a UXer and a UI designer, individually, but prefer working as a perfect mix of the two — a 50/50 hybrid Product Designer.

PROTOTYPING

One of my fundamental skills is to be able to bring apps and websites to life that stakeholders and potential users can interact with. I try to make them as functionally indistinguishable from the real thing as possible so that valuable user insights can be gathered about interaction, and also to excite product owners and stakeholders. These prototypes inevitably become an important part of the handover to development teams.

I use Principle App or Figma to create my prototypes and micro-interactions.

COMPONENT LIBRARIES & DESIGN SYSTEMS

I’ve had a rich career crafting impeccable design systems for optimal accessibility, usability and consistency. I have a proven ability to initiate and manage comprehensive design systems from inception, aligning with both design and development teams.

Experienced in developing detailed branding guidelines and spec docs throughout my career, I foster strong relationships with build partners to ensure design quality survives the build process… I’ve even been known to wrap my head around HTML and CSS to build prototypes for developers.

Google GFIE — component library
Helly Hansen outdoors app — component library
De Beers eCommerce site & ‘high jewellery pages’ — design system
HSBC GUS — design system
HSBC Kinetic app — SMB iOS & Android component library
Aviva app — design system
Abu Dhabi Government website — design system
DRAX EV fleet management app — component library
NatWest — design system
Bó app, NatWest — design system
RBS — design system
Konami, PES companion app — component library
Channel 4 emails — component library
Diageo DDxD — component library
NS&I website — design system
ViaSat — branding design system

Over the last 15 years I’ve worked on many and probably forgotten a few!