Converse X Google
How do you make the world’s most Rock’n’Roll sneaker – the Converse Chuck Taylor All Star – even more Rock’n’Roll?
How about turning it into a working wah wah pedal, complete with twin jack ports in the front to plug your guitar and amp into it?
Whilst at Agency Republic (now part of Critical Mass), I concepted the 'All Wah' trainer for CreativeSocial, Converse and Google's ‘Hack-a-Chuck’ competition, judged in Cannes. With the help of a talented bunch of colleagues – whom are a dab-hand with soldering irons, cameras and scalpels – this vision became a reality: a fully working flex-sensing wah-wah wonder!
Agency
Critical Mass
Client
Converse, Creative Social & Google
Tasks
Creative
*Photos and videos are not owned by myself and video above is courtesy of Critical Mass
The ‘All Wah’ in action
I do not own the copyright for these videos and images.
Video courtesy of Klink Clock and shows A.Turbant playing the CuteCircuit Mk2 Bluetooth All Wah that Converse commissioned.
Images are courtesy of Converse and show Dinosaur Jr guitarist, J. Mascis, testing out the All Wah.
